When it comes to innovative product, design and architecture, Prada  continues to deliver progressive modern ideas. Their store in Tokyo was one of the visual highlights of our trip and this Transformer Project in Seoul is equally as jaw-dropping. Form, Fashion and Function – what more can you ask for.

Exhibiting its flair for the dramatic while pushing the boundaries between architecture and fashion, Prada unveiled its tetrahedron-shaped Transformer on Wednesday on the grounds of an ancient Korean palace in central Seoul. Prada is spending $10 million on the much-hyped project, a collaborative venture with Rem Koolhaas’ firm, Office for Metropolitan Architecture.

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